You’ve probably never heard someone call a pizza crust “incomplete.” Well, it’s incomplete because it doesn’t have flavor on the crust, see. Just go with it.
It’s the latest spoof from Pizza Hut as they ramp up toward the Super Bowl. One of the Plano-based company’s Super Bowl ads features new Buffalo Bills coach Rex Ryan, playing himself, tossing flags for incomplete crust. Pizza Hut would prefer you “never settle for crust without flavor” by choosing new crusts such as toasted parmesan, salted pretzel and honey Sriracha.
Ryan even tosses a flag into Tony Romo’s pizza box at the end of the commercial. It’s meant to poke fun at the controversial overturned play that led to the Dallas Cowboys’ loss to the Green Bay Packers. Too soon, Cowboys fans?
Romo also appears in an about Pizza Hut’s Triple Cheese Covered Stuffed Crust. They don’t try to go for funny here.
Both commercials will air during the Pizza Hut sponsored pre-game show. Then one of the ads — and they won’t say which one yet — is expected to run before kickoff.
Pizza Hut is poised to sell something like 2 million pizzas on Super Bowl Sunday, a forecast based on 2014 numbers. That’s 16 million slices.